What is .REALTOR?

You know website addresses that end with the domain extension .com, most do. And you’ve probably seen others that end in .org, .edu and .gov.

But, did you know that hundreds—if not thousands—of new domain extensions will exist soon? They can be for just about anything, including real estate, and are being reviewed by ICANN. That means that soon, many new domains will be approved, allowing consumers to search for the things on the Internet in an entirely new way.

That’s why NAR secured the new .REALTOR domain: to clearly provide a trusted source for real estate information online and to bring order to this increasingly complicated online world. Like the term REALTOR®, only REALTORS® can use .REALTOR domains, making it the clearest way to show consumers you are a member of NAR, and you adhere to a higher standard of ethics and are a source they can trust.

Claim your .REALTOR domain as soon as it’s available to take advantage of the exclusive benefits it provides you as a member of the NATIONAL ASSOCIATION OF REALTORS®.

NAR has secured the .REALTOR domain and it is anticipated it will be available for you to claim yours in the Fall of 2014. Watch for communication this summer to claim your own .REALTOR domain.